zara-快速时尚.docx

Name: Hansong xu (Gary) date: 10/11/2012Bus 500F 002Professor: Assael SummaryName of Journal: The speed of fashion – Zara（article）Date of Journal:2/06/2012Zara, the largest fashion retailer in Europe, has been described as “possibly the most innovative and devastating retailer in the world”. Zara is owned by the Intidex Group, one of the world’s largest fashion distributors, with over 3,300 stores in 68 countries – and Zara having over 1,000 of them.What are the winning elements in Zaras business model?(a)The Characteristic of product – fashionable, variety, low priceZara always choose high-grade commercial district, such as Champs Elysees street in Paris, Fifth Avenue in New York, so it around Chanel, Christine Dior, George Armani, Louis Vuitton, these luxurious brand. ZARA mode is following the Prada high-end fashion, and large models, less amount, often out of stock continuous production. If all of the products are sold out, they will add the newer and better style, instead of replenishing the old products. This mode of operation is not only satisfying the consumers demand, but also reducing the risk of inventory. Compare with the price of Prada, most people prefer shopping in ZRAR.(b) Quick ResponseThe company makes nearly all its clothing in its own workshops and factories, including designing, fabric dyeing, tailoring, and ironing. Zara takes as little as two weeks to develop a new item and deliver it to one of its more than 1,000 retail stores. The traditional stores such as Gap may get new fashions twice a season, Zara distributes them twice a week. Zara also focus on the transit. The products are quickly cleared through the distribution center, shipped to the Europe retail stores, arriving within 24 hours and the American retail stores, arriving within 48 hours. The intidex invested 100 million euros in Logistics to pledge the life-cycle of product.(c) Brand ImageIn 2010, the brand of Zara value about 7 billion dollar. There is a conclusion for Zara in the