2013年平面设计-海报设计论文.docx

毕 业 论 文　浅谈商业海报的设计　专 业 艺术设计（平面）　学生姓名 x x　班 级 x平面xxx　学 号 xxxxxxxxxx　指导教师 x x x　完成日期 二○一○年六月　目 录　摘 要 ……………………………………………………………( Ⅰ )　Abstract ……………………………………………………………( Ⅱ )　一、商业海报的概念…………………………………………………( 1 )　二、商业海报的设计…………………………………………………( 4 )　（一）图形设计…………………………………………………( 4 )　（二）文字设计…………………………………………………( 5 )　（三）色彩设计…………………………………………………( 5 )　三、商业海报设计的注意事项………………………………………( 5 )四、总 结………………………………………………………………( 6 )　/search?word=%E5%8F%82%E8%80%83%E6%96%87%E7%8C%AEfr=qb_search_expie=utf8参考文献 ………………………………………………………………( 8 )　致 谢 ………………………………………………………………( 9 )　浅谈商业海报设计　摘 要：海报也叫招贴，英文名为Poster，是指在公共场所，以张贴或散发形式发放的一种印刷品广告。海报具有发布时间短、时效强、印刷精美、视觉冲击力强、成本低廉、对发布环境地要求较低等特点。是最能张扬个性的一种设计艺术形式，当然最终还是为商业目的而服务。我们的海报设计讲求创意和冲击力，并配以精彩的/search?word=%E6%96%87%E6%A1%88fr=qb_search_expie=utf8文案，力求使我们的作品立体地展现企业的产品、文化、理念，有非常实效的营销力，与多数图片加文字堆砌组合的普通设计形成鲜明的对比，具有强烈的视觉冲击力。注重实用和创新是我们的特色!海报设计/search?word=%E8%A1%A8%E7%8E%B0%E6%89%8B%E6%B3%95fr=qb_search_expie=utf8表现手法多种多样有图形设计表现、文字设计表现和色彩设计表现等。海报设计通过图形、文字和色彩的整体设计，达到完美的统一。　关键词：海报设计；/search?word=%E8%A1%A8%E7%8E%B0%E6%89%8B%E6%B3%95fr=qb_search_expie=utf8表现手法；注意事项；整体性　The design of commercial posters　Abstract：Also called Poster, posters, refers to the English name Poster has posted in public places, or send out a form of printed advertisements. Poster has issued, shorter time limitation, strong vision wallop, printed and issued environment of low cost, low demands. Is the most can make public individual character of a kind of design art form, of course, for commercial purposes or service. Our poster design creativity and impact, and highlights the copy of the work, we strive to make products to show stereo, culture, philosophy, have very effective marketing force, and most pictures and words of ordinary stack combination design form bright contrast, has the strong vision wallop. Pay attention to practical and innovation is our features! Poster design expression is varied, graphic design and color design character design performance etc. Poster design through text and graphics, o