英语图表、情景作文.doc

Advertisements 「广告」 　　Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements. 　　It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time. 　　在现代社会中，广告随处可见，它们出现在电视萤光幕上，在报纸和杂志上也占有显著地位。它们展示或画在墙上，甚至在公车上。说实在的，今天在公共场所，很难没有广告。 　　广告在经济活动中，确实扮演了重要角色。它们告诉大众新产品，并且有助销售。不幸的是，有些广告不诚实，它们千方百计欺骗消费者，因此，我们固然承认广告能帮助我们，但我们也要时常对它们小心。 Customers are faced with increasing amounts of advertising due to the competition among companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests? 作文： Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world it as it certainly brings huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceeded its cons. In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms complete with each other to gain the market shares. However, they will be reluctant to increase or lower their price because the information is interdependent and consumers have got tones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hands, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm invest a great deal of money on investment. In addition to that, big fir