CIMA挑战赛2.doc

CIMA精英挑战赛 Introduction The papy supermarket chain was formed in the early 1950s. Now it operates on its home European country a well as 7 other European countries. And this year ,papy have a wealth of stores. Also papy has shown an increase in profits and earnings per share each year and it has expanded the number of small convenience stores from 360 to 724 stores at 31 December 2010. The number of customers and supplies who regularly shop at papy stores as measured by loyalty and usage are both increased.although papy operates a dual pricing policy whereby some products are slightly higher priced at the small convenience stores. Papy is operating in a competitive market in a total of 8 European countries.In its home country ,papy has a market share of around 19% and its within the top 3 supermarket chains, based on sales revenues.but papy also has some problems.today, papy is reconstructing the board of directors .and they would develop the sustainable trading and decrease carbon emissions. Question carbon emission ⑴the Papy chain of supermarkets generates carbon emissions in many ways Heating,cooling and lighting at stores and distribution depots.Moving products to the stores.Construction of new stores. Furthermore,the majority of the carbon emissions which are generated in the manufacture or processing of the products the Papy sells,originate from its supply chain. ⑵the company insist Sustainable management strategy,the Arif karp consider that papy needs to set targets for the coming years and to plan hoe reductions in carbon emissions could be achieved,but,his standpoint not be full supported. 2. there are intense discussions on whether or to acquire AW superstores. With the development,papy need to expand Market.it’s necessary to find a cooperative partner.there are many reasons as well such as inconsistency of corporate style and culture between papy and AW.however ,there are also many disadvantage of the