中西方食品广告文化差异.docx

毕业设计（论文）题目：Analysis on Cultural differences between Chinese and western food advertisements学院 文法 专业 英语学 号：1231062学生姓名：王杰指导教师： 郭颖婷 2016年 4 月无锡太湖学院本科毕业设计（论文）诚 信 承 诺 书本人郑重声明：所呈交的毕业设计（论文）Analysis on Cultural differences between Chinese and western food advertisements是本人在导师的指导下独立进行研究所取得的成果，其内容除了在毕业设计（论文）中特别加以标注引用、表示致谢的内容外，本毕业设计（论文）不包含任何其他个人、集体已发表或撰写的成果作品。班 级：英语122学 号：1231062作者姓名：王杰2016 年 4 月 19 日Analysis on Cultural differences between Chinese and western food advertisementsAbstractIn this paper, in the perspective of cross-cultural communication, on the basis of the system of cultural values of different cultures in the context of contemporary British food advertising is analyzed, as a result, the choice is more broadly representative of food advertising. At the same time, trying to explore the similarities and differences between Chinese and western culture, from advertising language for development under the background of economic globalization and cross-cultural communication. [key words] food advertising; Cultural values; Cross-cultural communicationContentsChapter 1 IntroductionChapter 2 Literature Review2.1 Studies on Advertisement2.2 Studies on Cultural Values2.3 The Previous Cross-Cultural Studies on AdvertisementsChapter 3 Main differences between Chinese and western food advertisements3.1 Differences expressions between Chinese and western food advertisements3.2 Different ideas between Chinese and western advertisements3.3 Different focus between Chinese and western food advertisementsChapter 4 the reasons of the differences between Chinese and Western food advertisements 4.1 Different environment4.1.1 Different regional environment 4.1.2 Different cultural environment 4.2. Different cultural psychology 4.2.1 Psychological reaction of Chinese consumers 4.2.2 Psychological reaction of western consumers 4.3 Economic factorsChapter 5 Conclusion 5.1 The Main Findings and Implications of the Thesis5.2 The Limitations and Suggestions for Further StudyReferencesAckno