第一章__国际贸易函电.doc

商务电子邮件写作注意事项 1、邮箱名称应写成英文，方便外商记忆 2、结尾签名的设置：顺序是姓名、职称、公司名、地址、电话、手机、传真、邮箱、网址、MSN 3、邮件地址栏在抄写时要特别细心，最好直接复制粘贴 4、邮件标题的写法很重要： （1）切忌空白标题，很难逃脱被删除的命运 （2）切忌中文标题，没有几个老外能看懂中文 （3）切忌长话标题 （4）切忌问候性标题，被当作病毒邮件误杀 （5）标题直接写成该外商求购的商品名称，前后不需要加任何语言和规格 （6）标题也可写成外商公司的名称 （7）附件最好写具体名字，不要写成001，002这样对方不容易下载查找 5、网站没有的要写上website under construction, MSN一定要有，电话号码与传真最好不是同一号码。 二、各种信函模板 建立业务关系信函 建立业务关系信函往往也被认为是促销信函，它主要包含了以下几个方面的内容： 要告知对方获取对方信息的来源，使对方有安全感，同时也建立信任，表达礼貌。 Your name has been given us through the recommendation of the Jordanian Commercial Office in Shanghai. We have got your name from our good friend, Mr. Frank Chen of XYZ Co., Ltd. We have learned your name from the 325th issue of China Business. 介绍产品的优点 Due to our excellent quality, good management system and goods after sales service, we have already earned a long lasting good reputation in the world market. Our product has the following advantages: durability, precision, delicacy, efficiency and accurate function, so you are able to promote your market without worrying about competition. We assure you that out products are far superior in quality to any other supplier’s at the same price level. Our products are welcome by consumers everywhere because of our fashion style, good quality, convenience as well lower prices. 介绍自己公司 We are a well-known maker of ----and our products have been enjoying a good reputation due to their excellent quality. We are one of the well experienced exporters in China, have been engaged in --- since 1965 and have had good relations with local manufacturers. We are one of the leading suppliers of ----in China, and therefore we believe that we can meet all the requirements of customers. We have been established here for over 10 years as a prime exporter and import of ---- 提供新资讯 Considering the long trend, the development of ---must be towards the high quality market. Most consumers have begun to move up to more expensive, better quality items, prices are not always their motivation. 目前哪些客户在购买 Our products have e