淮安市房地产市场供求分析.doc

淮安市房地产市场供求分析 Thesis Submitted to Hebei University of Technology for The Master Degree of Business Administration HUAIAN CITY REAL ESTATE MARKET SUPPLY AND DEMAND ANALYSIS by Wang Hui Supervisor: Prof. Yu Hui Xin October 2011 淮安市房地产市场供求分析 摘 要 本课题的研究目的是了解江苏省淮安市房地产市场供求的基本状况，研究采用动态、横向与纵向的市场分析方法研究了淮安消费者的购房消费心理、消费特点与消费行为特征，并通过淮安人的经济、政治与文化特征，结合近几年淮安房地产市场的发展变化，较深层面的对未来几年内淮安人的购房行为进行了消费预测，对在投资的各地开发商、房地产营销策划公司、广告公司及淮安市房地产市场管理部门等有关人员把握、分析与运筹淮安房地产市场，具有极重要的参考价值。Huaian City real estate market supply and demand analysis ABSTRACT The subject of research aimed at understanding Huaian City real estate market supply and demand fundamentals, study the dynamic, horizontal and vertical market analysis study of consumers purchase Huaian consumer psychology, consumer behavior and consumer characteristics. Focused on analyzing the current real estate market Huai’an supply and demand conditions, and the Huai’an future direction of residential products and Huaian people through economic, political and cultural identity, combined with the real estate market in recent years, the development and changes Huaian. deeper level within the next few years, Huaian people predict consumer purchase behavior of developers around the investment in the Huaian , real estate marketing plan and advertising companies and real estate market Huaian and other relevant personnel to grasp the management, analysis, and logistics real estate market Huaian, with a very important message reference value. It is very important for my work. KEY WORDS: realestate， development, markting, supply, demand, population, realestate, markting 目录 第一章 淮安市房地产市场环境概况 1 §1-1 人口概况 1 §1-2 经济发展概况 1 §1-3居民生活水平 1 §1-4城市自然环境 1 §1-5 淮安城市规划 1 第二章 淮安市房地产需求市场特征 1 §2-1购房者人口结构特征 1 §2-2房地产市场消费需求总体状况 1 §2-3住宅需求特点分析 1 §2-4消费群体特征与购房行为预测 1 第三章 淮安市房地产供应市场特征及相关行业发展状况 1 §3-1淮安市房地产供应市场特征 1 §3-2淮安市房地产市场营销代理业的发展概况 1 §3-3淮安市房地产市场广告媒介概况及广告活动分析 1 第四章 淮安市房地产市场楼盘个案调研分析 1 §4-1上市楼盘的区域分布 1 §4-2上市楼盘的项目调研分析 1 §4-3楼盘类型与销售分析 1 第五章 淮安住宅产品发展方向分析 1 §5-1环境设计 1 §5-