电子商务英语unit05.ppt

回目录 电子商务英语课件 制作人：张海波 Objective 8 Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading 8 Passage B @ Activities On Passage B : Work online Contents Unit 5 学 习 目 标 Objective: In this unit, you will learn: The obvious difference between B2B and B2C The features of B2B and B2C The unique characteristics of B2B applications Basic E-commerce English Writing Focus: The difference between B2B and B2C Nodus: How to make a purchase from a B2B application How B2B Differs from B2C? Passage A 参考译文 注 释 与 翻 译 板 1 The most obvious difference between B2B and B2C is the customer requirement. B2C focuses on individual customer transactions, whereas B2B focuses on other businesses as the consumer. This difference creates different needs for B2B applications. One difference between B2B and B2C is the type of order. For example, when you order office supplies or parts, you usually order the same products as well as the same amounts at fairly regular intervals. Repeat and standing orders are a common B2B requirement. 长期订单 B2C（电子零售商业）侧重于与个体顾客的交易，而B2B（企业与企业之间的电子商务活动）则侧重于以其他企业为顾客的交易。正是这种差异，使人们对B2B（电子零售商业）应用的要求也产生了变异。 4注解：本句中的whereas B2B focuses on other businesses as the consumer，是一个并列性从句，表示对比。create=to cause something to exist，意为促使…产生。 第二页 Passage A 注 释 与 翻 译 板 1 参考译文 你的公司在购买具体明确的商品时，可以通过配置(程序或工具)和竞投功能来受益而不是通过浏览或有哪些信誉好的足球投注网站在线目录来获益。 4注解：本句中的when shopping for specific items是典型的现在分词短语做状语表时间的例子；动词benefit from =to gain as a result of something , 相当于 “从… 受益”;rather than =instead of ,意为 “而不是”,与a configurator and bid function 并列。 Type of payment is also a different requirement for B2B transactions. When your company makes a purchase, you rarely use a credit card for payment. More likely, you will have varied forms of payment such as lines of credit and open orders. B2B applications are designed with these requirements in mind. Another difference is the type of search function in B2B applications. A catalog to browse through is not necessaril