2单元 Ecotourism 生态旅游.docx

Ecotourism 生态旅游Planning an eco-friendly holiday can be a minefield for the well-meaning traveller, says Steve Watkins. But help is now at hand. 史蒂夫·沃特金斯说，对善意的旅客而言规划一个环保的假期可能是一个雷区，但是现在即将有帮助。If there were awards for tourism phrases that have been hijacked, diluted and misused, then ecotourism would earn top prize. The term first surfaced in the early 1980s reflecting a surge in environmental awarene ss and a realization by tour operators that many travelers wanted to believe their presence abroad would not have a negative impact. It rapidly became the hottest marketing tag a holiday could carry. 如果有旅游短语的奖励被劫持，稀释和滥用，那么生态旅游将获得一等奖。 这个词首次出现在20世纪80年代初，反映了环保意识的提高，旅游经营者意识到许多旅行者希望相信他们在国外的存在不会产生负面影响。 它迅速成为假日可以携带的最热的营销标签。These days the ecotourism label is used to cover anything from a two-week tour living with remote Indonesian tribes, to a one-hour motorboat trip through an Australian gorge. In fact, any tour that involves cultural interaction, natural beauty spots, wildlife or a dash of soft adventure is likely to be included in the overflowing ecotourism folder. There is no doubt the original motives behind the movement were hono rable attempts to provide a way for those who cared to make informed choices, but the lack of regulations and a standard industry definition left many travelers lost in an ecotourism jungle. 这些天，生态旅游标签用于覆盖从远程印尼部落居住的两周旅游到通过澳大利亚峡谷的一小时摩托艇之旅。 事实上，任何涉及文化互动，自然美景，野生动物或一系列软冒险的旅游都可能被包括在充满生态旅游的文件夹中。 毫无疑问，运动背后的原始动机是为那些关心做出知情选择的人们提供一种方法的可笑尝试，但是缺乏法规和标准的行业定义使许多旅行者失去了生态旅游丛林。It is easier to understand why the ecotourism market has become so overcrowded when we look at its wider role in the world econ omy. According to World Tourism Organization figures, ecotourism is worth U. S. $20 billion a year and makes up one-fifth of all international tourism. Add to this an annual growth rate of around five per cent and the pressure for many operators, both in developed and developing countries, to jump on the accelerating bandwagon is compelling. Without any widely recogn