26. Company Image公司形象.doc

26. Company Image 公司形象 　　1 Words and Phrass 单词和词组 　　beat打击 a bit of a beating有点儿受损 　　repackage重新包装 spot on说得对，正确 　　reliance依赖 control have slipped控制下滑 　　logo商标 a bit of a mute point有点儿隐晦 　　mute无声的 get the impression留下印象 　　perception看法 a heavy reliance非常依赖 　　perceive看待，理解 broaden our horizons开阔视野 　　emphasis重点 the level of creativity创造力水平 　　defection流失 farm out借用 　　objective目标 bone up恶补 　　2 Sentences 重点句型 　　1. That’s a short term approach. 这只是权宜之计。 　　2. OK，what are we really talking about?好，我们实际上要讨论的是什么呢? 　　3. That will make things a bit easier for us. 这就好办点儿了。 　　4. They need to improve their quality control. 他们需要提高质量控制水平。 　　5. That’s the other thing the MD came up with. 这是总经理提出的另一个问题。 　　6. We’re going to have a couple of objectives in that case. 那样的话我们就得有些目标。 　　7. What I understand from our preliminary talks，it’s both. 　　从我们开始的谈话里，我的理解是两者兼顾。 　　8. What’s he know about marketing，we’re the professionals. 他懂什么市场呢，我们才是专家。 　　9. Are we talking about their corporate image or a brand image? 　　我们讨论的是他们的公司形象还是品牌形象? 　　10. One of the things they asked us to look at was changing the logo. 　　他们请我们关注的事情之一就是更换商标。 　　11. It’s oing to restrict us and destroy the level of creativity we need. 　　这会限制我们，降低我们需要的创造力水平。 　　12. The company has placed a heavy reliance on marketing in the past. 公司过去非常依赖市场营销。 　　13. Who are they trying to impresstheir customers or their shareholders? 　　他们想给谁留下好印象，是顾客还是股东呢? 　　14. And that’s why they came to us，to see if we can repackage their image? 　　因此他们来找我们，看是否能给他们重新包装一下形象? 　　15. What he wants is that we clarify our marketing objectives and develop a scorecard. 　　他希望我们弄清市场目标并且建立记分卡。 　　3 Dialogue 1 　　Two Marketing people discuss ways to improve the company image. 　　A: There’s an industry conference coming up where the company needs to be represented but, their reputation has taken a bit of a beating of late. 　　B: And thats why theyve come to us, to see if we can repackage their image? 　　A: Spot on. They used to have a good reput