电子商务篇练习答案(作者整理稿).doc

Key to Exercises Chapter 1 Answer the questions on the text. (1) The process of buying and selling of products and services across a telecommunications network is often called electronic commerce. (2) It began in the 1960s and 1970s, when banks began transferring money to each other electronically, using electronic funds transfer (EFT), and when large companies began sharing transaction information electronically with their suppliers and customers via electronic data interchange (EDI). (3) The Internet is a public worldwide network of networks, connecting many small private networks. Computers on the Internet use a common set of rules, called protocols, for communication. The primary Internet protocol is called TCP/IP (Transmission Control /Internet Protocol). (4) It stands for Internet service provider, which provides access to a host computer. (5) It is the acronym of the World Wide Web, also called simply the Web. It is a subset of the Internet where computers called Web servers store documents that are linked together by hypertext links, called hyperlinks. A hyperlink can be text or a picture that is associated with the location (path and filename) of another document. The documents, called Web pages, can contain text, graphics, video, and audio as well as hyperlinks. A Web site is a collection of related Web pages. A Web browser is a software application used to access and view Web pages stored on a Web server. The two most popular Web browsers at this writing are Microsoft Internet Explorer and Netscape Navigator. (6) The new economy is one that is characterized by the widespread electronic linking of individuals and businesses. In this new economic environment, time and space are much less limiting factors, information is more important and accessible, traditional intermediaries are being replaced, and the consumer holds increasing amounts of power. The Internet is both an effect and a cause of this new economy, and has made companies of all sizes to transact