大学课程国际营销Chapter 19.doc

Chapter 19—International Marketing and the Future TRUE/FALSE 1. The rapid pace of global change has ensured that the past has lost much of its value as a predictor of the future. ANS: T PTS: 1 DIF: Easy REF: p. 602 2. According to the Population Reference Bureau, the demographic divide is narrowing. ANS: F PTS: 1 DIF: Easy REF: p. 603 3. As per the Globalization Index, the Netherlands is among the top ten most globalized countries in the world. ANS: T PTS: 1 DIF: Moderate REF: p. 604 4. The more globalized a country is, the lesser is its cybertraffic. ANS: F PTS: 1 DIF: Moderate REF: p. 605 5. As of 2008, Europe had the second highest number of Internet users in the world after Asia. ANS: T PTS: 1 DIF: Easy REF: p. 605 6. Cultures around the globe are expected to become more and more different and radical withrespect to macro issues such as accountability, performance expectations, freedom accorded within society, and product preferences. ANS: F PTS: 1 DIF: Easy REF: p. 606 7. The tendency of people to spend more time at home for work and entertainment is known as worker mobility. ANS: F PTS: 1 DIF: Easy REF: p. 606 8. USA, EU, Brazil, Russia, and India contribute to seventy-five per cent of the global economy. ANS: F PTS: 1 DIF: Easy REF: p. 607 9. Domestic growth ensured that most emerging markets were insulated from the 2008 financial crisis. ANS: F PTS: 1 DIF: Easy REF: p. 607 10. Rain water harvesting, car pooling, and recycling are all efforts toward protecting the Earth’s environment and natural resources. ANS: T PTS: 1 DIF: Easy REF: p. 608 11. Therapid growth associated with emerging economies is expected to lead to the further depletion of natural resources. ANS: T PTS: 1 DIF: Easy REF: p. 608 12. Business operations in a country is independent of the country’s political situation. ANS: F PTS: 1 DIF: Easy REF: p. 608 13. A global organization that customizes its offerings to the requirements of a local market is attempting to bal