Questionnaire of University Students Attitude Towards Luxury Goods报告.doc

Questionnaire of University Students’ Attitude Towards Luxury Goods 数据与分析： 第1题Your sex is? [单选题] 小计 比例 Male 68 55.7% Female 54 44.3% 本题有效填写人次 122 第2题Have you everspent your money onluxury goods? [单选题] 小计 比例 Never 59 48.4% Yes,but not ofen 60 49.2% Very ofen 3 2.5% 本题有效填写人次 122 第3题who do you think is the main consuming group of luxruy goods? [多选题] 小计 比例 The rich 104 85.2% The white-collar 62 50.8% People who pursuit of fashion 91 74.6% The star 81 66.4% The salary class 13 10.7% The student 18 14.8% Other 2 1.6% 本题有效填写人次 122 第4题Among the following brands,whichdo you well-know or prefer? [多选题] 小计 比例 Armani 47 38.5% Burbrrry 10 8.2% Bulgari 4 3.3% Cartier 18 14.8% CK(Calvin Klein) 51 41.8% Celine 7 5.7% Chanel 89 73% Christian Dior 37 30.3% DG(DolceGabbana) 27 22.1% Fendi 7 5.7% Givenchy 10 8.2% Gucci 24 19.7% Guerlain 15 12.3% Hermes 35 28.7% Hugo Boss 7 5.7% Issey Miyake 2 1.6% Kenzo 1 0.8% Longchamp 3 2.5% LV（Louis Vuitton） 59 48.4% Montblanc 23 18.9% Ralph Lauren Polo 10 8.2% Valentino 66 54.1% Versace 24 19.7% Yves Saint Laurent 19 15.6% 本题有效填写人次 122 第5题How much do you know aboutthe luxurygoods and thieir related history? [单选题] 小计 比例 Very well 0 0% Just a little 47 38.5% Not at all 75 61.5% 本题有效填写人次 122 第6题What do you think is the main judgment criterion of the luxury goods? [单选题] 小计 比例 The high pirce 68 55.7% Rare and unique 24 19.7% Valuable 12 9.8% A strong sense of distance 16 13.1% Other 2 1.6% 本题有效填写人次 122 第7题What are the reasons for yourprefering the luxury goods? [多选题] 小计 比例 Brand culture 61 50% Statu symbol 40 32.8% Uniquely designed 62 50.8% Celebrities as the products’ spokesmen 9 7.4% Brand popularity 54 44.3% Limited edition 21 17.2% High quality 66 54.1% Fashionably and distinckly desined 39 32% Good server 41 33.6% Other 7 5.7% 本题有效填写人次 122 第8题If you can afford luxury goods, how do you use it in most o