啤酒海外市场.doc

1.Company overview Tsingtao Brewery Co., Ltd., one of the oldest beer producers in China, was founded in 1903 by German and British merchants under the name Nordic Brewery Co., Ltd. Tsingtao Branch. Tsingtao Brewery was thesponsor of the Beijing Olympics in 2008. The brand value of Tsingtao Beer is as high as RMB 36.625 billion, making Tsingtao Brewery the top Chinese beer company among the world’s top 500 brands.??On July 15, 1993, Tsingtao Brewery became the first-ever Chinese company to be listed on the Hong Kong Stock Exchange (stock code 0168). On August 27, 1993, it was listed on the Shanghai Stock Exchange (stock code: 600600), making Tsingtao Brewery the first Chinese company to be listed in both Mainland China and Hong Kong. ???? Since 1949, Tsingtao Brewery has received numerous awards and recognitions in some of the most prestigious beer competitions held in China and around the globe. Top prizes and honors include:? Financial Times Top 10 Chinese Global Corporate Brands” in 2005 and 2008 (including four recognitions in 2008 in the categories of brand equity, high-quality product service, and overseas brand equity)? Grand prize at the Asia Brand Ceremony, 2007?.??No. 68 in Reputation Institute/Forbes’ “The World’s Most Reputable Companies”, 2006.Gold medals in international contests held in Belgium (1991), Singapore (1993) and Spain (1997). Three first-place awards in beer contests in the United States during the 1980s.??Gold medal at the Munich International Expo, 1906. 2.Overseas Market Analysis Tsingtao Brewery exports to more than 70 countries and regions, including the USA, Canada,Germany, France, UK, Italy, Japan, Brazil and Mexico. The Barth Report, an authoritative?publication which assesses the global beer industry, ranked Tsingtao Brewery as the 6th-largest brewery in the world based on total yield from 2006 to 2008.? 2.1Canada Economy - overview: As an affluent, high-tech industrial society, Canada today closely resembles the US in its mar