新世纪研究生公共英语教材阅读B课后答案1-7课精简版.doc

UNIT ONE Party Politics Translation To invite eminent persons to help make advertisements should be regarded as one of the best advertising strategies and could, of course, produce a spectacular(powerful) VIP effect, privided that those celebrities are perfectly willing to accept the invitation and, more importantly, the products to be advertised are genuine and of fair prices. Sometimes, while a commodity is of inferior quality, the advertisement is full of words lavishing praise on it, if a celebrity shows up as an image agent for such a product, the advertisement could, if any, be temporarily successful before it turns the brand of the product in question notorious and, more disastrously, ruins the reputation of the eminent person thereafter. So, the famous are well advised to think more than twice before they agree to appear on the commercial. 邀请名人做广告，只要商品确实是货真价实，名人又愿意，这应该是广告技巧的上策，会产生很强的名人效应。但是商品质量差，广告又言过其实，又请名人做广告，这种广告一时也许会有一些好的影响，但是终是砸了自己的牌子，也坍了名人的台，影响了名人的信誉。因此，名人在接受广告时要慎之又慎。 UNIT TWO The New Singles Vocabulary Study 1.fostering 2.raved 3.holy grail 4.mainstay 5.twenty-somethings 6.heterosexuals 7.mandatory 8.embracing 9.meditating 10.fusion Translation Nowadays in the city’s tonier residential districts there are peple named as singles, who are usually young, rich and tech-savvy professionals and choose independently their own lifesyles. The number of singles has increased dramatically over the recent years. The reasons of remaining single are various:some may be busy exploring careers without putting their marriage into the agenda, some may indulge in their jobs, travel, entertainment, physical fitness or friendship, More than 80% of them have not abandoned the value of marriage, and they say they aspire to marry or they want to be married someday, but they are patient and feel content being single until they meet the right person. 当今都市较高贵的居住区中有群被称作单身族的人，他们通常是些有技术的专业人员，既年轻、富有，又独立选择自己的生活方式。近年来这类单身族的人数增长惹人注目。他们中有些人或许是为了追求事业而未把婚姻列入自己的议事日程中，有些人或许是