商务英语阅读教案.doc

教 学 进 度 计 划 周次 课序 教学环节 学时 授 课 内 容 1 2 3 4 5 6 7 8 9 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 讲授 讲授 讲授 讲授 讲授 讲授 讲授 讲授 讲授 讲授 讲授 复习 考试 2 2 2 2 2 2 2 2 2 2 2 2 2 Unit 1: Corporate or Organizational Culture Unit 2: Leadership Unit 3: Management Gurus Unit 5: Consumer Behavior Unit 6: Global Brands Unit 7: Globalization Unit 8: Pricing Unit 10: Merger and Acquisition Unit 12: Service Economy Supplement: resume and interview Analysis of resume Presentation Review 第 1 次课 课时 2 学时 章节题目 Unit 1: Corporate or Organizational Culture 本 次 课 教学目标 Let the students know the concept of organizational culture Let the students master some business term of organizational culture 本 次 课 重点难点 The study of the business terms 教学基本内容设计 Warm Up—definition of organizational culture Term Study 1. Corporate Culture 2. Mail-order 3. Flexi time 4. Hostile Takeover 5. Total Quality Management 6. Motivation Theory / Need Hierarchy Theory Outline and Questions 1. The story of Larkin’s rapid rise(How?) and The Larkin Idea (What?) 2. Physical Representation of Larkin’s Corporate Culture(What +Where?) More Cases Google Corporate Culture TOYOTA Corporate Culture Haier Corporate Culture Discussion Which has greater influence on working environment, corporate culture, or your co-workers’ personality? In our era with the development of information and communication technology and the so called “new economy”, is it still necessary to stress the importance of corporate culture? 3. Would it be possible to develop an corporate culture in the age of E-commerce when employees can work at home? 辅助手段和 时间分配 Multi-media 10 minutes. 20 minutes 15 minutes 20 minutes 10 minutes 10 minutes 5 minutes 本次课小结 作业、预习等 Complete the post-reading exercises and preview unit 2 第 2次课 课时 2 学时 章节题目 Unit 2: Leadership 本 次 课 教学目标 Let the students know some theories of leadership Necessary Qualities for Leaders 本 次 课 重点难点 The tern study More information about leadership