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Case_Study_of_Apple’s_iPod_Development_and_Innovative_Marketing
Case Study of Apple’s iPod Development and Innovative Marketing
University: Guangdong University of Foreign Studies
School: School of Politics and Public Administration
Major: 2009”4+0”Global Economy and Trade
Name: Li Yaojie
Abstract:
Nowadays, with the dramatic development of consumer market and the sustained growth of electronics industry, more and more corporations around the world are all intended to enter the electronics industry in order to gain a larger amount of profits. However, there are only few corporations can survive in the fierce competition. Apple Corp., as an American computer corporation, did make its stable stand in this market with its creative product development and innovative marketing. Therefore, the purpose of this case study is to have an analysis and a discussion on the case of Apple’s product development and innovative marketing by demonstrating and explaining the whole process of IPOD’s development and the marketing design for IPOD and also for apple. After the analysis, this research will have a further research on the revelation of how to develop the products with creativity and innovation and how to design the appropriate marketing among Chinese corporations.
In this paper, case study is the main research method. Moreover, this case study will analyze ipod by using SWOT analysis model, and have a research on the ipod’ development, Apple’s customers-oriented product development, and the innovative design of marketing by lecture reviewing.
Keywords:
IPOD, Product Development, Branding, Innovative Marketing
Introduction
Introduction of Apple Corporation
Apple Inc. is an American corporation that designs and produces consumer electronics, computer, system, music player and cell phone. The Apples products----the iMac, the iPod, the iPhone and the iPad and the Apple’s software----the iTunes media browser and iTunes online music stores are well-sold throughout the world. As of January 2010 the company operates 284 retail stores in ten co
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