Google_AdWords介绍-丰富版.ppt

* * * * * * Once you’ve driven the right traffic to your site, you need to make sure that visitors turn into customers. To do this, you need to define the ideal paths, or funnels, that visitors move through your site. Then, you must continuously improve your site content and navigation to make sure that your site structure, flow, and content are optimal for achieving your site goals. Use Google Analytics to help figure out which changes lead to increased conversions. Next, let’s look at some reports in Google Analytics that enables you to better convert visitors into customers. * * * * 更该一下模板、Google推广效果环环相扣 * * * * * * * * * * * * * * * * * * * * * * * * * * In order to optimize for conversions, it is important to understand the buying cycle. Every consumer will go through several different stages when buying a product. ANIMATION It starts with awareness and interest. This is when a consumer is starting to learn about a product. ANIMATION After that follows the stages of consideration and purchase. If we take an example of someone buying mp3 players, they might search for “buy an mp3 player,” when they are in this stage. Naming a specific mp3 player or including an action like “buy” in the search term, implies the consumer is ready to purchase the product. This is the ideal keyword to run on. The later stages of ANIMATION retention and advocacy might include search queries like “mp3 player accessories” or “mp3 player headphones.” These queries usually come from owners of the product and you can sell them accessories in order to keep them as loyal consumers. * * * * 提 高 成 效 Google AdWords关键字广告一切为您 * * * * * * 演示内容网站上显示的广告。 * * * 演示Google有哪些信誉好的足球投注网站和有哪些信誉好的足球投注网站广告机制，说明广告只展示给有兴趣的人看。 * * * * * * * Google赢得了上百万客户的信任。 * * * * * * * * * * * * * Google推广效果如何实现 如何选择广告：从客户网站获取信息包括截图 如何创意 * * * * * 结构：按主题分组、每组关键字不少于5个、50个关键字 投放渠道：有哪些信誉好的足球投注网站与内容分开投放、内容与有哪些信誉好的足球投注网站的比例为1：4 细节：产品页作为目标登陆页、测试不同创意广告语、定期优化关键字 马上购买，即可获得优惠 不要犹豫，赶快登录吧 现在就订购吧，惊喜等着你 Last minute offer. Buy now! Limited time offer. Buy now!