营销管理手册PC-procedure and policy-2013-2-25.docx

File name文件名称SM (Port Crane) Procedure and Policies营销管理手册-PCNumber编号K02 MKM 2012 000-1Applicable scope适用范围■ 公 司 内□ 部 门 内□ 科（组）内□ 公 司 外Purpose目的■ 制 定□ 废 止□ 改 订Version number版本号BTotal page总页码共18页Release date发布日期Effective date生效日期Applicable Departments使用部门SM(PC),Finance Dept营销部（港机），财务部Objectives of Sales Marketing (PC) Procedure and Policies营销管理手册的目的1、To establish an effective system for systematic and timely project offering and follow up so as to maximize the success rate of project offerings. 为建立一个高效的系统来为项目提供系统化及时的支持，来达到最大成功率2、To build a professional sales team with good product knowledge and ability to present features, benefits and advantages to potential buyers. 为建立一个具备良好的产品知识和有能力介绍产品性能，优点和效益给潜在客户的专业的销售团队，3、To inculcate politeness, keenness and ability to build strong bonding with customers and colleagues within RCI and external parties. 为了教育员工有礼貌的热心的具备能力的，在RCI和外部单位的客户、同事之间建立强有力的联系。4、To develop a dedicated and effective sales and marketing team in the industries.为建立一个专用且高效的营销团队5、To develop a marketing team that is updated with the market trends and competitor’s development.为建立一个及时跟进市场趋势和对手情况的营销团队序号No.修改日期Modification Date修改内容 Content117 Dec 2012Additional Item 827 Jan 2013Additional recommend spare parts list to Sourcing Dept in Item 8325 Feb 2013Additional PO flow in Item 8修订 / 日期Modify/Date审核/ 日期Check/Date批准/ 日期Authorization/Datecontents 目录1.GUIDELINE IN SETTING PROCEDURES AND POLICIES3制定管理手册的指导方针32. LEADERSHIP OF SM (PC) ORGANIZATION 港机营销部的领导阶层33.ORGANIZATION CHART组织结构图44.ROLES AND RESPONSIBILITY岗位责任4(1)Sales Marketing, Director (Port Cranes) 营销总监（港机）4(2) Sales Support Manager 销售支持经理6(3) Sales Manager销售经理7(4) Product Marketing Manager产品营销经理7(5) Sales Support Engineer销售支持工程师8(6) Sales Executive销售主管9(7) Product Marketing Executive产品营销主管9(8) Sales Administrative Officer销售行政管理95.SALES SUPPORT DEPARTMENT销售支持科106.SALES DEPARTMENT销售科107.PRODUCT MARKETING DEPARTMENT 产品营销科118. MATTERS COOPERATED WITH OTHER DEPARTMENTS与其他部门的配合事项11(1) Work flo