文学与科学相结合优化河北科普传媒的途径.pdfVIP

·304 · 价值工程值工程价价值工程 文学与科学相结合：优化河北科普传媒的途径研究 Combination of Literature and Science: Research on the Optimization of Hebei Medias Science Popularization 李翠亭① LI Cui-ting ；崔章② CUI Zhang （①河北师范大学外国语学院，石家庄050024 ；②河北省科学技术协会，石家庄050011） （①College of Foreign Languages ，Hebei Normal University ，Shijiazhuang 050024 ，China ； ②Hebei Association for Science and Technology ，Shijiazhuang 050011 ，China） 摘要： 在现代社会，知识比以往任何时候都更加重要，所以科普起着至关重要的作用。近年来河北科普事业取得了长足发展，也面 临着明显问题和不足。科普向来是一种多层面的社会活动，但科普研究界很少聚焦于文学。科普的目的是缩短科学家和公众的距离。 大众传媒是科普的主要途径。但在市场经济的激烈竞争中，由于科普内容缺少趣味性，大众传媒的科普功能正趋于减弱。而公众对科 技的需求却在日益增强。因此，科普传媒需要吸纳新的元素以提升其科普功能。由于文学具有很强的趣味性，如果和各种媒体结合， 尤其是网络媒体和印刷媒体，必然会提升传媒的科普效力。 Abstract: As knowledge is more important than ever in the modern society, science popularization plays a crucial role. In recent years, Hebei has made great progress but remains confronting obvious problems and inadequacy in science popularization. Science popularization has always been a multifaceted social activity. But research on science popularization has rarely focused on literature. The purpose of science popularization is to reduce the distance between science specialists and the public. Mass media is a dominant means of science popularization. But because of lack of interesting elements, the science popularization function of mass media has been weakening in the fierce competition of market economy. Contrastively, citizens demands for science and technology are getting increasingly stronger. Therefore, it is quite necessary for media to absorb some new inspiring elements to improve its capacity of popularizing science. Combined with various media among which the most