中信重工天平型战略模式及启示.pdfVIP

第 39 卷 2011 年第 8 期 中信重工“天平型”战略模式 　 辑 编 目 栏 本 研究及启示 　 清 秀 安 杨利军 　 李 河南科技大学管理学院　河南洛阳　471003 颖 摘要： 由中信重工机械股份有限公司 (以下简称中信重工) 独创的“天平型”战略模式寻求在制造、研 窗 之 业 企 发、营销与服务等多个价值链环节确立全球竞争优势，其战略内涵是稀缺性的制造能力、先导性的技 术研发和创造性的全球营销。通过“天平型”战略模式的实施，中信重工获取了显著的效益并实现了 企业的成功转型。打破发展过程中的路径依赖、独特的自主创新方式和不拘一格的战略模式是中信重 工给装备制造业的重要启示。 关键词： “天平型”战略模式；装备制造业；竞争战略 中图分类号：F425　　　文献标识码：A　　　文章编号：1001-3954(2011)08-0001-04 Study and enlightenments of balance-typed strategic mode of CITIC Heavy Industries YANG Lijun Management School, Henan University of Science Technology, Luoyang 471003, Henan, China Abstract The original balance-typed strategic mode created by CITIC Heavy Industries Co., Ltd. (herein- ： after referred to shortly as CITIC Heavy Indrstries) is to establish a global competitive advantage in such val- ue chain links as manufacturing, R D, marketing and service. Its strategic implications are scarce manufac- turing capability, the precursor of technological R D and creative global marketing. CITIC Heavy Industries has obtained signifi cant business benefi ts and achieved successful transition by implementation of the balance- typed strategic mode, so as to break the path dependence during the development. Important enlightenments of CITIC Heavy Industries supplying to the equipment manufacturing industry are unique independent innovation mode and bold selection in strategic mode. Keywords balanc