隐形冠军——超越危 机的战略与领导艺术.pptVIP

21世纪的隐形冠军——超越危机的战略与领导艺术Hidden Champions of the 21st Century Strategy and Leadership Beyond the Crisis “中国谚语” Chinese Wisdom 风雨来时， 人或筑墙， 余者造风车 “When the storm comes, some build walls, the others build windmills.” 你了解危机的实质吗？ Understanding the Crisis? 宏观经济背景 Macroeconomic perspective: 危机的根源 The root of the crisis 金融市场与实体经济 Financial vs. “real” markets 全球化的冲击 The impact of globalization 政府的角色 The role of government 来也匆匆，去也匆匆 Steep Ascent, Steep Fall 危机如何影响行业 How Crises Affect Sectors 前危机时代的变化 Changes in former crises (1980-2006) 一个产业的子行业受影响的情况 超越危机 Beyond the Crisis? 危机可能的发展形态 Danger of protectionism 贸易保护主义的危害 2009年4月的伦敦峰会上，G20国家承诺不制造新的贸易壁垒。现在WTO新的平衡状态发人深省。新的关税、配额和各种官僚主义的人为障碍使得世界贸易总额下降了10%。 “At the London summit in April 2009 the G 20 nations promised not to create new barriers to trade. Now the WTO draws a sobering balance. New duties, quotas and bureaucratic hurdles have pushed world trade down by 10%.” Source: Frankfurter Allgemeine Zeitung, July 4, 2009, p. 13 超越危机 Beyond the Crisis? 极端低价产品的出现 Emerging Ultra-low Price Segment Tata Nano 来自中国的隐形冠军Hidden Champions from China 中集：46%的全球集装箱份额 China International Marine Containers: 46% of global market for standard containers 比亚迪：72%的全球手机电池市场份额 BYD Battery: 72% of global market for mobile phone batteries 上海振华港机：35%的港口集装箱 Shanghai Zhenhua Port Machinery: 35% of global market for harbor cranes 格力：30%的全球家用空调市场份额 Gree: 30% of global market for household air conditioner 圣雅伦：指甲钳大王 St. Allen: Nail clippers 世界各国的《隐形冠军》版本 Hidden Champions Worldwide Chemetall·凯密特尔 “凯密特尔的目标是成为全球范围内技术和营销的双重领袖！” “The goal of Chemetall is the worldwide technology and marketing leadership.” 3B Scientific 三毕科技 我们要成为并保持世界第一的地位！ “We want to become and stay no. 1 in the world.” Karl Mayer 卡尔·梅耶 “我们不希望我们的全球市场份额低于70%” “We don’t want our world market share to drop below 70%.” 隐形冠军的市场份额 Market Share of Hidden Champions 纵深发展的价值链 Deep Value Chain 对于外包的评价 Comments on Outs