演出道具租赁项目创业方案设计.doc

创业方案 企业名称：漫步租赁 创业者：薛莹 系部：外语系 班级：09英教（1）班 学号联系方式 2011年4月23号 泰州师范高等专科学院 目 录 摘要···········································3 店铺描述 1.1店铺宗旨····································4 1.2经营策略····································4 1.3店铺名称····································4 1.4店铺成员····································4 1.5店铺策略····································5 1.6发展前景····································6 1.7店铺设施····································6 2、市场分析 2.1目标市场····································7 2.2消费人群····································7 3、竞争分析 3.1潜在竞争对手································7 4、营销策略 4.1市场背景····································8 4.2发展战略····································9 4.3促销战略····································9 4.4服务创新····································10 4.5定价策略····································10 5、机遇和风险 5.1机遇········································11 5.2外部风险····································11 5.3内部风险····································11 5.4解决方案····································11 6、第一个月营销策略 6.1启动费用····································12 6.2准备工作····································12 6.3营销方式 ···································12 6.4营销路线····································12 6.5互惠互利····································12 7、租赁流程及租赁合同 7.1租赁流程····································13 7.2租赁合同····································16 摘 要 我服务中心是以租赁为主的服务中心，启动资金为2万。主要租赁演出服装，舞蹈服装，演出设备，自行车，野炊设备等。本中心面向一类比较庞大的消费群体——在校大学生。 本中心拥有各类表演服装，舞台服装、个人写真服装（可提供拍摄）、民族服装，现代舞服装，及表演使用的各类服装对外提供租赁，定制服务，为写真拍摄，文艺演出、舞台表演、宣传广告和盛大聚会及个人需求提供服装租赁。当大学生的旧友聚会在本校时，相约去附近的景点，我中心能提供其自行车以及野炊设备。 我中心所提供的租赁设备远远不止这些，只要是在校大学生所需租赁之物（本校校规所允许的设备），我中心都会向外进行租赁。本中心是以租赁演出服装，舞蹈服装，自行车，野炊设备等为主。 由于市场需求较大，租赁市场前景一片广阔。 本服务中心真诚地为广大客户提供最优最真诚的服务。  1.店 铺 描 述 1.1店铺宗旨 提供最好的商品，最优的价格服务同学们 1.2店铺经营策略 树立良好的品牌形象，提供优质的个性化服务 1.3店铺名称 漫步者租赁服务中心 1.4店铺成员 股东 经理 市场营销员 会计 人力资源 采购员 主要负责人职责 管理负责人：根据股东会议确定的店铺发展战略规划实施运营 研究制定具体措施，确定内部组织机构，协调各