移动电子商务的商业模式研究—以空中网为例.doc

毕业论文 移动电子商务的商业模式研究——以空中网为例 摘 要：随着互联网与移动通信技术的快速发展和融合，移动电子商务产生并取得 了长足的发展。但是通过调查发现移动电子商务的发展也有诸多限制因素，商业模式 单一、同化即为其中最明显和急待解决的问题之一。因此要想在移动电子商务领域取 得成功，相关企业必须对移动电子商务的商业模式作广泛深入的研究，进行商业模式 创新。 首先，论文通过对国内外移动电子商务商业模式的研究，结合空中网的实际情况， 对空中网商业模式的发展历程与现状进行分析。其次，详细分析了空中网商业模式存 在业务结构不合理、业务战略混乱、商业模式升级没有考虑到现实情况等问题。最后， 针对空中网商业模式存在的问题，论文提出了空中网应从优化业务组合，调整业务战 略，跟随市场趋势，满足用户需求入手，改善其商业模式。 关键词：移动电子商务 商业模式 空中网 指导老师签名：  Research on Business Model of Mobile E-commerce -- Taking K for an Example   【Abstract】With the rapid development and integration of internet and mobile communication technology, mobile commerce has achieved considerable development. But according to the survey, the development of mobile commerce has a lot of constraints too. The similarity of bussiness model is one of the most obvious and pressing issues. Therefore if an enterprise wants to be a success in mobile commerce domain, it must do widespread and thorough research about the bussiness model of mobile commerce and carry on the business model innovation. Firstly, according to the study on the business model of mobile e-commerce at home and abroad, combined with the actual situation of the , the development process and status of the business model of was analyzed. Secondly, detailed analysis the problems existing in the bussiness model of such as irrational business structure, chaotic business strategy, the actual situation does not take into account when business model upgraded. Finally, according to problems existing in the bussiness model of , the paper suggest should be optimized portfolio, adjust their business strategies, in line with the market trends, to meet users requirement to improve its business model. Key words：Mobile E-commerce Bussiness Model W Signature of Supervisor:  1 引言 南昌航空大学学士学位论文 目 录  1.1问题提出 .................................................................................................................. 1 1.2国内外研究概况及发展趋势 .......................................................