【精选】“素婚时代”中国首届素婚大会策划方案“素婚时代”中国首届素婚大会策划方案.doc

商贸会展期末课程项目设计 项目名称： “素婚时代”中国首届素婚大会策划方案 目录 一、大会背景·········································3 （一）结婚成本造就“恐婚族”、“婚奴”····························3 （二） “裸婚”噱头大实施少····································6 （三）“半裸婚”获认可··········································9 （四）“素婚”=精心设计的“半裸婚”······························9 二、大会目的········································10 三、大会主题········································10 四、与会人员········································11 （一）主要参与人员············································11 （二）其他受邀人员············································11 五、会议时间及地点··································11 （一）时间····················································11 （二）地点····················································11 六、发言对象········································13 （一）政府官员················································13 （二）国内知名的婚恋专家······································14 （三）赞助商··················································14 七、大会日程········································14 （一）前期准备················································14 （二）大会当天················································17 （三）附录：特色“素婚”产品展示······························18 八、经费预算········································16 一、大会背景 （一）结婚成本造就“恐婚族”、“婚奴” “恐婚族”多为“80后”要结个婚真的很不容易。买房子几乎要花掉全部积蓄，还要背上沉重的供楼负担，又要准备一大笔的结婚费用，这对很多年轻人而言都是一道很高的门槛。如果正好这些年轻人的工作又不稳定，就很容易就把结婚当成一种危途，不愿结婚 图1.中国大城市结婚花费统计 哪怕不买房不买车，其他高昂的结婚费用让许多情侣想婚而不敢婚。例如，某网友晒出的不包含婚房的结婚费用清单就高达107，579元。 表1.结婚费用清单 项目 子项 费用 订婚礼金 男方给女方31800 女方给男方10001 21799 婚纱照 套系2830 主婚照水晶面析400 照相当天化妆344 租婚纱 400舞台背景杯塔烛台泡泡机1台花拱门灯光罗马柱12个充气拱门1个七彩追光灯2台菊花灯1台花篮2个红地毯20米迎宾X展架架子全程婚礼策划书专业场地督导1名新娘手捧花、头花、手腕花、新郎胸花、贵宾花（双方父母）、头车鲜花装饰裸婚是来诞生的新名词，是指结婚“无房无车无钻戒，不办婚礼不蜜月”，花9元钱去婚姻登记处办理结婚证。裸婚，也是一种爱的升华，抛开物质和世俗的负累，回归爱情本身，体现幸福的实质。 热衷于“裸婚”的年轻一代一般年龄在20岁到35岁之间，其中“80后”居多，他们大多思想前卫，其中也不乏高学历、高收入的都市白领，正值婚恋高峰期，但是社会的高压，使得80后现代版的无房、无车、无存款的“三无人员”过多。使得他们无奈选择裸婚。“没房、没车、没钻戒、没婚纱、没存款、没婚礼和没蜜月”，用诸多的“无”来诠释节俭的结婚方式 图2.是什么原因让年轻人跨入“裸婚时代” “裸婚”这个词语的背后往往隐藏着辛酸和泪水，因为裸婚族注定将承受更多的压力和考验。调查显示，71.9%的职场人表示裸婚的原因是对现实生活的压力感到无奈。当爱情与面包发生冲突而又不