the Market for Professional Services to Network Operators全球网络运营商专业服务市场研究.ppt

Analysing the Market for Professional Services to Network Operators全球网络运营商专业服务市场研究 We considered five segments of the professional services market We used secondary research and primary interviews Sources of information: On-line database and Internet searches on companies operating in each segment. Reports on the market segments. Interviews with analysts who monitor companies in these market segments. Interviews with cc Consulting and Cap cc industry experts. Overview of the Professional Services Market The five segments we analysed are not clearly defined in the market as a whole Difficulties encountered: Very few companies operate in just one of these segments. Most companies operate in several of these segments and do not delineate their offering in the same manner as Ericsson. Ericsson’s definitions are not easily understood by people outside the company. It is difficult to identify into which segment some services fall. Companies that are historically product-focused are now competing with service companies in this market The professional services market looks very attractive to product-focused companies High competition in the equipment supply market: Price pressure is squeezing profits from above. Rapid technological development in the equipment supply market: Uncertainty as to which technologies will prevail demands high spend on research and development and squeezes profits from below. Growth and opportunities in the professional services market: Deregulation is increasing competition and demanding greater sophistication of network operators. Many new operators entering the market with limited technical experience. Analysis of the Market Segments Business Consulting Telecom Management Systems and Integration Network Management Quality Information Network Design and Performance Improvement Business consulting is a rapidly growing market Rapid growth is forecast based on: Consulting firms becoming increasingly aggressive in their quest to increase revenues. C