海南航空数位行销方案.pptx

Team members LI Jie LI Lingxiu LI Shengda WAN Haiqing ;Outline;PART I Brief Introduction and Environmental Analysis of Hainan Airlines;Brief Introduction — Branches;;Brief Introduction —Positioning;Brief introduction-Brand Value;SWOT Analysis — Strengths  ;SWOT Analysis — Weaknesses;SWOT Analysis — Opportunities;SWOT Analysis — Threats ;PART II Digital Marketing Review;Digital Marketing Assess ;Mobile Marketing Short Message Service Apps for iOS Android - Booking hotels - Sales - Games;Social Media Weibo Renren; Consump-tion process;;;;Interview Feedback;Interview Feedback;Case Study — Lufthansa; ;eDM;PART III Proposed Digital Marketing Campaign for Hainan Airlines;Planning Process — Objectives;Passengers Consideration Ratio;Planning Process — Objectives;Planning Process — Description;Implementation Process — Reach;Implementation Process— Reach;Implementation Process— Reach;Deadline for submitting photos - starting at 12:01 am on Tuesday, May 1, 2012 - closing at 11:59 pm on Friday, June 1, 2012. Voting Terms and regulations - voting by HNA accounts - one vote per person - starting at 12:01 am on Monday, June 4, 2012. - closing at 11:59 pm on Wednesday, July 4, 2012. - the top 10 winners will be announced on August 1, 2012 on HNAs own website and Apps. ;Implementation Process  — Act Convert;Implementation Process  — Engage;Public Relationship Crisis Management;Measurement Process ---- KPIs;PART IV Conclusion;Advantages;Disadvantages;Thank You! ;Comments