中航地产股份有限公司的.doc

中航地产股份有限公司的 发展战略研究 申请长江商学院高级管理人员工商管理硕士专业学位论文 培 养 单 位 ： 长江商学院 专 业 ： 高级管理人员工商管理 申 请 人 ： 石正林 指 导 教 师 ： 刘挺军 二○一二年六月  China Thesis for applying for EMBA degree of CKGSB Organization: Cheung Kong Graduate School of Business Major: EMBA Applicant: ： ZHENGLIN SHI Instructor: TINGJUN LIU June,2012 关于学位论文使用授权的说明 本人完全了解长江商学院有关保留、使用学位论文的规定，即： 长江商学院拥有在著作权法规定范围内学位论文的使用权，其中包括：（1）已获学位的学生必须按学校规定提交学位论文，学校可以采用影印、缩印或其他复制手段保存研究生上交的学位论文；（2）为教学和科研目的，学校可以将公开的学位论文作为资料在图书馆、资料室等场所供校内师生阅读，或在校园网上供校内师生浏览部分内容； 日 期： 2012-6-14 日 期： 摘 要 中航地产股份有限公司成立于1985年，1994年公司改组为国内公众上市公司，证券代码为000043，简称 “中航地产”。公司经过二十余年的努力，已发展成为集地产开发、物业经营与管理、酒店经营与管理为一体的综合性集团公司，连续多年进入深圳百强企业榜。凭借上市公司的有利平台，整合资源、扩大规模、突出主业，着力打造城市综合体，发展“中航城”核心产品品牌，形成以深圳为基地并辐射珠三角的业务核心，中国西南、西北、中南、长三角和环渤海区域全国战略发展布局。Abstract AVIC Real Estate Co., Ltd., established in 1985, was reorganized in 1994 for the domestic public listed company, stock code 000043, referred to AVIC Real Estate”. After more than 20 years efforts, AVIC Real Estate has been developed into an integrated group company and engaged in real estate development, property operation and management, hotel operation and management. The company has been awarded the ”Shenzhen top 100 enterprises ” for continuous years. Taking the advantage of listed company, AVIC Real Estate integrated resources and successfuly developed its core metropolitan complex brand “AVIC City. Nowadays, the company has set up its core business base in Shenzhen and radiated to the Pearl River Delta area, also expanded to China Southwest, Northwest, Middle-South, the Yangtze River Delta area and Bohai Rim region as key business areas. Facing the challenge of intensive competition and company’s rapidly expansion, the major issues that the management team concerned are focusing on how to grab the development opportunities and meet the challenges to pursue the continuous success. According to the development of AVIC Real Estate and its market environment, based o