城市会展业发展态势及战略背景分析城市会展业发展态势及战略背景分析.pdf

第26卷第3期 青岛科技大学学报 （社会科学版） Vol.26，No.3 2010年9月 Journal of Qingdao University of Science and Technology（Social Sciences) Sep.2010 ① 城市会展业发展态势及战略背景分析 1 2 ○ 曲秋霞 ，苏宝茹 　　（1．青岛科技大学　经济与管理学院，山东　青岛　266061；2．青岛科技大学　信息科学技术学院，山东　青岛　266061） ［摘　要］会展产业是未来10年中国最具发展潜力的十大产业之一，深入分析世界经济发展潮流和我国经济发展 形势，我们有理由相信我国的会展业将成为我国服务业当中增长快、发展潜力大、前景十分看好的行业之一。青岛市会 展业具有良好的发展机遇和基础条件，把握机会，正视自己的成就和不足，将有利于未来发展规划的制定。 ［关键词］会展业；战略背景；发展基础；发展态势 ［中图分类号］F293　 ［文献标识码］A　［文章编号］1671-8372（2010）03-0032-06 Research on the development trend and strategic background of urban MICE industry 1 2 QU Qiu-xia , SU Bao-ru （1.College of Economics and Management, Qingdao University of Science and Technology, Qingdao 266061, China；2.College of Information Science and Technology, Qingdao University of Science and Technology, Qingdao 266061,China） Abstract: There will be top ten industries with the biggest development potential in the next decade, among which is MICE (meetings, incentive, conventions, and exhibitions) industry. With the in-depth analysis of the development trend of the world economy and China’s economic development situation, we have reason to believe that China’s MICE industry will become one of the service industries with fast growth, great potential and good development prospects. Qingdao’ s MICE industry has good development opportunities and basic condition. Seizing the opportunities, and facing up to the achievements and shortcomings will benefit Qingdao’s future development planning. Key words：MICE industry; strategic background; development foundation; development trend 一、会展业发展的战略背景