基于内容分析法的电子商务研究基于内容分析法的电子商务研究.pdf

40 5 ( ) Vol. 40, No. 5 2010 9 Journal of Zhejiang University(Humanities andSocial Sciences) Sep. 2010 DOI: 10. 3785/ j. issn. 1008942X. 2010. 02.092 基于内容分析法的电子商务模式定义研究 1 2 2 柳 俊 王求真 陈 珲 ( 1. , 310015; 2. , 310058) [ ] , , , CNKI ! , , , , , , , , / [ ] ; ; Content nalysis of EBusiness Model Definition 1 2 2 Liu Jun Wang Qiuzhen Chen Hui ( 1. Collegeof Comp uter, Zhej iang University City College, H angzhou 310015, China; 2.School of Management, Zhej iang University , H angzhou 310058, China) bstract: As a concept w hich escribes the valuecreation process of enterprises, ebusiness mo el becomes a hot topic among researchers w ith the evelopment of w orl w i e ebusiness. How ever, researchers have evelope various theoretical view points, w hich makes it ifficult to buil a unifie framework of ebusiness mo el. By carrying out content analysis of articles w ith the term ∀ebusiness mo el∀ in their title or abstract in the CNKI Chinese journal atabase, w e fin that the most popular efinition reflects the valuecreation nature of business mo el, an that omestic efinitions about ebusiness mo el favor operation an technical implementation over a global three imensional mo el efinition from economic, strategic an operational perspectives. How ever, tren analysis show s that the proportion of strategyoriente efinitions is going up, especially in recent years, w hereas that of operationoriente efinitions is eclining. This is an in ication that a strategic client/ valueoriente perspective w ill be the tren in future ebusiness [ ]