网站大量收购闲置独家精品文档,联系QQ:2885784924

kotler01_tif_Marketing management习题.doc

  1. 1、本文档共30页,可阅读全部内容。
  2. 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
kotler01_tif_Marketing management习题

Chapter 1: Defining Marketing for the 21st Century GENERAL CONCEPT QUESTIONS Multiple Choice Good marketing is no accident, but a result of careful planning and ________. execution selling strategies tactics research Answer: a Page: 4 Level of difficulty: Medium Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. creative selling management forecasting behavior Answer: a Page: 4 Level of difficulty: Easy The most formal definition of marketing is ________. meeting needs profitably identifying and meeting human and social needs the 4Ps (Product, Price, Place, Promotion) an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. improving the quality of life for consumers Answer: d Page: 6 Level of difficulty: Medium Marketing management is ________. managing the marketing process monitoring the profitability of the companies products and services selecting target markets developing marketing strategies to move the company forward the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Answer: e Page: 6 Level of difficulty: Easy A transaction involves ________. at least two parties each party has something that might be of value to the other party each party is capable of communication and delivery each party is free to accept or reject the exchange offer all of the above Answer: e Pages: 6–7 Level of difficulty: Medium ________ goods constitute the bulk of most countries’ production and marketing efforts. Durable Impulse Physical Service Event Answer: c Page: 8 Level of difficulty: Medium ________ can be produced and marketed as a product. Information Celebrities Durable goods Organizations Properties Answe

文档评论(0)

hhuiws1482 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

版权声明书
用户编号:5024214302000003

1亿VIP精品文档

相关文档