181中国平面电视产业发展方向.pptVIP

The market and technical trends of large-size TV in China Contents Introduction 2004 market in China Market trend in China Technical trend Conclusion Contents Introduction The broadcasting of DTV and HDTV stimulated the rapid growing of large-size TV DTV and HDTV features: High resolution Can enjoy the in-site feeling only with large size screen The development of LCD, PDP and projectors make the large-size TV true. CRT 34”, LCD 27”—50” PDP 40”—60” RP 50”—80” It is focused on the size 30” in this presentation WW DISPLAY TECHNOLOGY COMPARISON For screen size 30’’-50’’ : Tremendous increase can be seen in this size range. All technologies like CRT, LCD,PDP will co-exist. Above 50 ’’ : PDP and microdisplay will dominate. In screen size above 60’’ microdisplay will dominate. Contents Market share by technology in China 2004 LCD TV shipment in China 2004 LCD TV shipment by size in China 2004 PDP TV shipment in China 2004 PDP TV shipment by size in China 2004 1H,2005 PTV shipment in China 1H,2005 PTV shipment by technology in China Large size TV Pricing (RMB) Driver factors for Chinese FPD TV market Unlike the CRT segment, the flat-panel TV business is not only driven mainly by price, but driven by: Brand-name, Advanced technology Strategic partnerships with key panel and IC suppliers are more critical than pricing in the flat-panel television business. Contents Performance comparison of LCD and PDP Performance comparison of LCD and PDP Both video image quality are good enough LCDs have the advantage in high resolution PDPs have the advantage in super large size screen Price and performance improvements will determine LCD PDP’s share LCD will maintain cost advantage at least in 32 class now and 40” in future PDP will maintain cost advantage at in 40” class now and 50” in future WW market trend for large size TV LCD TV forecast in China PDP TV forecast in China Contents LCD TV technical trend Further decrease the response time to 8ms Decreas