必威体育精装版太原市B2C汽车上门保养可行性调查分析.docVIP

? 毕业论文 太原市B2C汽车上门保养可行性调查分析 专业名称： 市场营销 班 级： 111601班 学生姓名： 张一薇 学 号： 201116060133 指导教师： 田新翠 二零一五年六月 摘 要 随着人们生活水平的提高、生活节奏的加快，开车上下班已成为很多人生活的常态，对于汽车保养各方面的需求也会越来越多，省时省力、方便快捷、价廉质美多种因素都被考虑进消费者选择汽车保养方式的范围内，传统4S店保养方式的诸多缺点被众多车主所诟病。因此在传统汽车保养的基础上发展兴起的B2C汽车上门保养模式也在我国大中城市不断涌现。 本文共有三部分。第一部分简述本问题的研究背景和研究意义。第二部分通过对汽车上门保养概念的定义概述以及问卷数据的统计、分析，对太原市B2C汽车上门保养各影响因素做了相关分析，第三部分就调查分析中凸显的问题给出了建议，希望能够对计划进入此市场的企业在进入、发展以及调整战略的过程中予以指导。 关键词：汽车上门保养；影响因素分析；发展建议  Abstract With the improvement of peoples living standards and the increasing pace of life rhythm, driving to work has become a lot of people’s daily life. Demands for automobile maintenance will become more and more. Time-saving, convenience, efficience, cheapness and a variety of factors are considered into the consumers’ choice in the range of automobile maintenance mode. The disadvantages of the traditional 4S shop maintenance is criticized by many owners. So based on the traditional car maintenance ,the development of the B2C automobile door maintenance mode continue to emerge in large and medium cities in our country. There are three parts in this paper. The first part of the research is background and significance of this problem. In the second part, according to the concept definition of automobile door maintenance and questionnaires’ data statistics and analysis, analyse Taiyuan B2C automobile door maintenance relevant influencing factor. In the third part, giving suggestions to the outstanding problem, hoping to give guidance to the enterprises which plan go into the market in the process of entry, development and strategic adjustment. Keywords：automobile door maintenance，influencing factor analysis，development suggestion.  目 录 1．引言………………………………………………………………………………1 1.1研究背景………………………………………………………………………1 1.2研究意义………………………………………………………………………1 2.太原市B2C汽车上门保养现状分析………………………………………………2 2.1总体概况………………………………………………………………………2 2.2 B2C汽车上门保养的基本情况分析……………………………………………3 2.3职业与B2C汽车上门保养方式的相关性分析……………………………