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国外营销论文87Wholey_Brittain_1986_AMR
Academy of Management Review, 1986, Vol. 11, No. 3, 513-533.
Organizational Ecology:
Findings and Implications
DOUGLAS R. WHOLEY
University of Arizona
JACK W. BRITTAIN
University of Texas, Austin
Organizational ecology has focused largely on theoretical and con-
ceptual debates, with relatively little attention devoted to integrating
emerging research. In this paper, empirical literature is reviewed
focusing on the environmental and organizational determinants of
the formation of the firm; the liabilities of newness and smallness; the
advantages of generalist and specialist strategies; the difficulties
associated with organizational life-cycle transitions; and the competi-
tive and demographic structures of industry. This research not only
contributes to the basic understanding of organizational demo-
graphics, but it also suggests some significant changes in how organi-
zational processes are modeled.
Theoretical meanings are clarified and theo- mechanism. Selection theories have a long, and
retical differences made apparent by putting some might argue disreputable, history in the
research into practice. Theories emerge with their social sciences, which traces back to Marx (1954)
flaws highlighted when
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