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国外营销论文95Miller_1986_SMJ
Strategic Management Journal, Vol. 7, 233-249 (1986)
Configurations of Strategy and
Structure: Towards a Synthesis
DANNY MILLER
Ecole des Hautes Etudes Commerciales, Montreal, Canada, and
Faculty of Management, McGill University, Montreal, Canada
Summary
There already exists a substantial body of work dealing with the
relationships between strategy anidstructure. But mnost
of the studies
oversimplify things by focusing mainly on diversification and
divisionalization. Recent literature has derived more complex and
integrated views of strategy and structure, much of it isolating
common types, gestalts, or configurations. This paper suggests a
new approach for examining the relationships between strategy and
structure and proposes some functional linkages between several
complex strategic and structural configurations.
This paper examines the relationships and tries to effect a synthesis between several very
common configurations of strategy and structure. First, the gaps in the traditional liter
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