福特汽车_经济市场_经管营销_专业资料.ppt

Ford Edsel: Remember My Name Background of Ford The Ford Motor Company (NYSE: F) is an American multinational corporation and the worlds fourth largest automaker based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford and incorporated on June 16, 1903. 2 Background of Ford Ford now encompasses many global brands, including Lincoln and Mercury of the US, Jaguar and Land Rover of the UK, and Volvo of Sweden. Ford also owns a one-third controlling interest in Mazda. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce, especially elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Fords combination of highly efficient factories, highly paid workers, and low prices revolutionized manufacturing and came to be known around the world as Fordism by 1914. 3 Contents 目录 4 Contents 目录 5 Contents 目录 6 Contents 目录 7 Contents 目录 8 Chapter - 1 Background of Ford Edsel 9 Background of Ford Edsel 10 Background of Ford Edsel 11 Background of Ford Edsel 12 Advertisement Chapter - 2 Wrong Car 14 Wrong Car Chapter - 3 Wrong Market 16 Wrong Market  Chapter - 4 Wrong Time  18 Wrong Time  Results 20 From 1958 to 1960, Ford invests nearly 350 million US dollars for R D and production of Ford Edsel models. In exchange for Edsel is only three years 118,287 units sold, as well as appalling financial situation. Between 1957 and 1960, Edsels person and equipment were diverted to other divisions of the company, which makes up for $ 150 million, but still leaves an initial investment of more than $ 100 million and an estimated $ 100 million in operating losses that can never be repaired. @your name 21