CSR企业社会责任.docx

Corporate Social ResponsibilityThere are several different definitions about Corporate Social Responsibility (CSR), according to United Nations Industrial Development Organization; CSR is “a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders”. People, planet and profit, also known as the triple bottom line forms one way to evaluate CSR. People refers to fair labor practices, the community and region where the business operates. Planet refers to sustainable environmental practices. Profit is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital. Therefore, to fulfill CSR, corporations need to do three things really well. Firstly, corporations need to realize that their business activities would influence the relative social environment greatly; meanwhile, the latter could also influence the possibility of corporate success. Secondly, the influence of corporate business activities on economy, society and environment not only benefits the corporations themselves, but also benefits the surrounding social groups. Thirdly, corporations need to cooperate closely with local organizations, communities, government sectors to realize those benefits. Why it is essential for corporations to undertake their social responsibilities? We can understand this by the following aspects.1.public wishes：Corporations need to react to public requirements.2.Long-term profits: Corporations who undertake social responsibilities tend to obtain more stable long-term profits; and this is a corollary of a better corporate image.3.Moral obligation: Corporations can and should have consciences, because responsible a