旅游管理外文及翻译.docx

A European perspective on achieving competitiveness, 2000, (21): 79-88.Enhance the competitiveness of the Regional Tourism StrategyFrank, Gregory Robert Wes British tourism research institute?Abstract: The development of tourism is closely related to tourist resources and marketing activities. However, the geographical features of tourist resources and touristmovementaccount for the interaction between tourism and geographical structure. This leads to the existing a signficant task to research into the strategies of advancing regional tourism competitiveness.?Key words: regional tourism; competition; influence?In recent years, with the rest of the world competing to tourism as a pillar industry for the development of local and regional competition among the more obvious and in-depth. How to base their own reality, create competitive advantage, has become a top priority of the regional tourism development, but also travel in the new round of competition of the race. On the competitiveness of regional tourism can enhance the regional competition of the sense of urgency, to promote discovery and understanding of the regional competition in their own strengths and weaknesses, and then rapid response, positive response, the local competitiveness through the expansion of Chinas tourism industry to strengthen the international market competitive power. First, the regional tourism competitiveness factors The so-called regional tourism competitiveness refers to the various tourist regions as a whole, in its own process of development shown in the competition for tourists, development, occupation, industry, tourism development of the market and obtain the capacity factor and growth potential. Regional tourism competitiveness is not the competitiveness of a given area, but by the interaction of many factors affecting the results, but also a potential to the competitive strength from the competition, to competition, the results of the dynamic development process. Competitive on