美国干洗业75年.doc

1930sThe magazine launches in the depths of the Great Depression, bearing the winged logo of the National Recovery Act (NRA). Soon, the fledgling industry it serves — until now, dominated by large laundry and petroleum plants — shows a new, entrepreneurial spirit. War looms in Europe by the end of the decade, but operators in the U.S. seem set for real growth.1934 — “A new magazine is born — dedicated to lend a helping hand and a cheering smile to every cleaner and dyer,” writes Andrew Roth, publisher. The first issues feature an open letter to President Roosevelt, the long-running “Knocking The Spots” maintenance and “In The Bag” letters columns, Smitty Abrams’ “Rumblings” (er, “Ramblings”), and cartoon cleaner Brighton Kleene. American Drycleaner is the “The kind of friend who’ll offer you serious advice when you want it,” says Leo J. Reynolds, editor, “and who’ll give you a good belly-laugh and a poke in the ribs, when you feel like that.” First-year advertisers include Huebsch, Cissell, U.S. Hoffman, R.R. Street and American Disinfecting Co. [Adco]. 1935 — D.O. Summers profiled in new “Industry Leaders” column... Telephone sales “Ringing Up Profits”... American Institute of Laundering (AIL), National Association of Dyers Cleaners (NADC) consider certifications for members.1936 — Leather specialist C.K. Kirkpatrick lends column... Dow Chemical Co. advertises “synthetics” carbon tetrachloride and perchloroethylene... Commerce Department rates drycleaning plants last in survey of retailer appeal.1937 — First Buyer’s Guide appears... NADC convention in Cincinnati delayed as the Ohio River breaches its banks... Cleaners Hanger introduces dress hanger with cardboard cover... Drycleaning sales increase 12% during the year, according to Dun Bradstreet... Drycleaning detective Hawkshaw Holmes begins solving readers’ fabricare mysteries.1938 — Summer suits feature “Congo cloth,” a new spun-rayon fiber... “Adventures in Spotting” column takes on Coca-Cola