3.有关色彩.doc

Lesson7 about color Color（一） Color can be the basis for a whole group or line. It is the first element to which consumers respond. People relate personally to color， usually either selecting or rejecting a garment because of its color appeal. Therefore， designers must consider their customers and provide colors that are both appealing and flattering. People relate personally to color because it causes emotional responses， some of them based on events in their lives and on their culture. People in many agricultural countries， who have deep roots in folk traditions， have been exposed to different uses of color from people who live in business-oriented Western countries. People connect certain colors with holidays and seasons. They expect to see the colors of autumn leaves in fall clothing， reds and greens for the winter holidays， the pastels of flowers in the spring， and refreshing white for the summer. All manufacturers include some of these colors in their lines. Color Dimensions Color has three different dimensions: hue，value, and intensity. Hue enables us to tell one color from another，such as red from blue or green. Value refers to the use of darks and lights; it is the variation of light strength in a color. The value scale runs from white to black. White is pure light， black the total absence of light; adding white lightens a color and adding black darkens it. The lighter values are called tints and the darker ones shades. Every garment has value contrasts， even if only those created by normal gathers and folds. Strong value contrasts (pure black against pure white is the strongest) achieve a dramatic effect. Close value contrasts lend a more conservative， refined impression that is easier for the average person to accept. Intensity is the relative brightness (strength) or paleness (weakness) of a color. Bright colors are considered high-intensity， pale ones low-intensity. For instance， when paint is paled by adding water， the intensity of its color is low