asc_葡萄酒培训.ppt

ASC Wine Training Program Level 1 ASC 葡萄酒培训 - 1 Training guidelines All Sales staff All restaurant staff Lecture 60 minutes Role play 30minutes Exam 10minutes CD-Rom, Lap-top, Projector, Wine opener, 1 bottle of wine, printed materials, exam sheets 培训索引 所有销售人员 所有餐厅员工 讲座 60 分钟 葡萄酒侍酒实践 30 分钟 测试 10 分钟 CD-rom，笔记本电脑，投影仪，开酒器，一瓶酒，资料，试卷 The World of Wine in China 世界葡萄酒中国荟萃 The ASC Success Story Chairman: Don St Pierre Sr. (Beijing) 主席：圣皮尔（北京） President: Don St. Pierre Jr. (Shanghai) 总裁：小圣皮尔（上海） Together more than 20 years experience and success in business in China Our Customers High-End Hotels and Restaurants and Private Clubs 高级酒店餐厅及私人俱乐部 Retail Stores and Department Stores 零售店 Private Customer 私人客户 1. The Wine Portfolio Exclusive Agency for 44 wine companies from 12 different countries More than 750 wines Best collection of world famous wine companies and brands in China, because of: most important (for the chines market) wine producing countries are included wines within all quality and price levels usually the top 1 or 2 brands from each major wine region good alternatives to each important brand within the assortment of our competitors ASC Wine Portfolio The “New World” Argentina Australia Canada Chile New Zealand South Africa USA ASC Wine Portfolio - The Hit-List Santa Rita Kendall Jackson Beringer Wolf Blass Petaluma Louis Jadot Bollinger Gaja CFGV Ruffino Brown Brothers Taylor’s The ASC Core Competencies -Our Key Success Factors Best quality portfolio Highest level of service Strong understanding of the “real” market Strong relationship to suppliers Consistency in service and communications with both customers and suppliers Our demands on customer quality Table of Contents目录 Table of Contents目录 I Wine History I 葡萄酒历史 Wine History Middle Asia Caspian Sea Mesopotamia 葡萄酒历史 中东里海 美索布达米亚 II Alcoholic Beverages II 含酒精饮料 Fermented Alc