Chapter 4 Preparing Spoken and Written Messages4章制备的口头和书面的信息.doc

Chapter 4 Preparing Spoken and Written Messages Learning Objectives Apply techniques for developing effective sentences and unified and coherent paragraphs. Identify factors affecting readability and revise messages to improve readability. Prepare visually appealing documents that grab the receiver’s attention and increase comprehension. Revise and proofread a message for content, organization, and style; mechanics; and format and layout. Chapter Overview While Chapter 3 focused on the importance of using a systematic process to develop business messages, Chapter 4 focuses on preparing a first draft and on revising and proofreading for accuracy and desired impact. Such communication is carefully drafted and proofread for correct sentence structure, emphasis on important ideas, coherent paragraphs, and easy readability. After a review of the writing process in Chapters 3 and 4 and the Appendix, students will prepare letters, memos, and a variety of electronic messages (email, instant, and text messages, blogs, and other web communications) and reports and business presentations. The general teaching suggestions for Chapter 3 apply to Chapter 4. Chapter Outline PREPARE THE FIRST DRAFT 56 Craft Powerful Sentences 58 Develop Coherent Paragraphs 60 REVISE AND PROOFREAD 62 Improve Readability 62 Apply Visual Enhancements to Improve Readability 63 Use Systematic Procedures for Revising and Proofreading 66 Cultivate a Frame of Mind for Effective Revising and Proofreading 68 Key Terms Active voice 58 Coherence 60 Deductive paragraph 60 Inductive paragraph 60 Passive voice 58 Topic sentence 60 PowerPoint Slides Resource Slides — Students can review key chapter concepts on the Resource Slides (found on the companion website (Student’s Resources)). Slides can be downloaded for convenient printing of handouts for taking class notes. Slide Number and Title Chapter 4 Preparing Spoken and Written Messages Learning Objectives Process for Planning and Preparing Spoken and Written Me