Google Analytics IQ测试70题.docx

以下解答仅是个人意见, 不是官方正确答案, 仅供个人参考, 不宜传播。 What type of information can the funnel visualization report provide? Where visitors go to after abandoning the site Where visitors drop out of the conversion process Individual visitors` conversion paths URLS for all the site exit pages 解答：A是错误的，用户从网站跳出后不能知道他去了哪里，因为没有cookies来跟踪；C也是错误的，没有针对特殊客户的转换路径，D不对是因为没有提供所有的exit pages，而是一部分。 A visitor arrived at your website via referrer A on one occasion, and the via referrer B on another. During the second visit, the visitor completed a purchase transaction. To what source will the purchase transaction be attributed? (not set) Referrer A Referrer B Direct 解答：默认情况下，GA会算在最近的一次交易当中；除非进行了专门的设置。 Which of these reporting intervals are available in google analytics?(select all that apply) Seconds Minutes Hours Days 解答：应该是C和D，访问者访问次数有具体到小时的维度。 What does _trackpageview() do? Expedites(speed up) page load time Registers an internal site search Registers a pageview Enables e-commerce tracking Which of the following reports display e-commerce revenue data? The adowrds campaigns report The all traffic sources report The e-commerce section reports I only I and ii only I, ii, and iii None of the above 解答：三个报告都有，只是Adwords和Analytics的数字可能会有偏差。 A visitor accesses your site at noon, goes to lunch without closing his browser, then returns one hour later to continue his visit on your site. By default, how will this be recorded in google analytics? 1 visit, 2 unique visitors 2 visits, 1 unique visitor 1 visit, 1 unique visitor 2 visits, 2 unique visitors Which reports tell you how many automatic crawlers(search engine robots) visited your website? Google analytics deos not track the vast majority of crawlers since they are classed as personally identifiable information Google analytics deos not track the vast majority of crawlers since most do not have IP addresses The network properties reports Google analytics does not track the vast majority of crawlers since most do not execute javascript 跟郭小海答案一致. Whi