书吧投标书╱策划.doc

欧尚书吧 投 标 文 件 （正本） 联系人： 联系电话： 邮箱： 目录 概述 1.1 书吧简介·····················································4 1.2 目标市场、机会概述、竞争分析、市场调查·······················4 1.2.1目标市场 1.2.2 机会概述 1.2.3竞争分析 1.2.4 市场调查 第二章 公司战略 2.1 经营范围·····················································6 2.2 定价方式·····················································7 2.3 财务系统·····················································7 2.4 饮品合作·····················································7 2.5 供货渠道·····················································7 广告和发展战略···············································7 第三章 经济预算 3.1 投入预算····················································8 3.1.1 装修预算 3.1.2 书籍购买预算 3.1.3 棋牌等时尚娱乐用品购买预算 3.1.4 前期宣传预算 3.2 收益预算····················································10 3.2.1图书租借 3.2.2旧书交换 3.2.3考试用书团购、班购的赚的钱 3.2.4 合作提成 3.3 支出情况····················································13 3.3.1 水电费用 3.3.2 购书的成本等支出 3.3.3 员工的工资 3.3.4 应酬费用 3.3.5 应急费用 盈利情况···················································14 第四章 融资方案 4.1 融资途径分析···············································15 预采用的融资模式及实行方案································· 15 4.3融资的可行性预估··········································· 15 第五章 运营战略 总的战略··················································· 15 初期运营战略··············································· 16 中后期运营战略············································· 16 第六章 阶段性运营注意事项 ········································17 第七章 风险预测及风险规避措施 7.1运营前期风险预测及措施·····································17 7.2运营中后期风险预测及措施···································18 7.3不定风险预测及措施·········································18 第八章 可行性分析 8.1 时间可行性················································ 19 人力可行性·················································19 8.3资金可行性·················································19 8.4 零投入战略可行性·········································· 19 第九章 可持续性分析 ·····································19 第十章 书吧制度·······································20 第十一章 经营细节·················