英语课PPT范例(初级)英语课PPT范例(初级).ppt

Haier Culture, Haier Brand and Haier Idea Tasks Lead-in Listening for details Reading and exploring Group discussion Assignment Lead-in Do you have any idea of the success of Haier Company? What do you think of the Haier-Branded home appliance? Reference We’re based in… We mainly deal in… Our registered capital is … The annual out put is … It was founded in… Listening 链接听力材料 Background Information The Haier Group was founded in 1984 with headquarters in Qingdao, Shandong Province, PRC. In 1984, Haier produced only a single model of refrigerator, today it is one of the world’s leading white goods home appliance manufacturers. Under the leadership of Chairman and CEO Zhang Ruimin, Haier manufactures home appliances in over 15,100 different specifications under 96 categories. Haier products are now sold in over 100 countries around the globe. Haier has over 240 subsidiary companies, over 110 design centers, plants and trading companies and over 50,000 employees throughout the world. Haier’s focused industries include technology research, manufacturing, trade and financial services. The global revenue of Haier for 2005 was RMB 103.4 billion. Reading and Exploring Skimming and scanning Haier Culture(1Min) Questions and answers What are the foundation, promise and goal of Haier culture? What is the most important Haier culture feature? What is the goal of Haier? What are the foundation, promise and goal of Haier culture? It’s foundation is innovation in notion, its promise is innovation in strategy and its goal is innovation in marketing. What is the most important Haier culture feature? It’s employee unity and commitment to haier ideals. What is the goal of Haier? To establish a globally recognized chinese market brand and bring honor to the chinese nation. Language Focus The innovation aspect of Haier culture was present from the very beginning of the company and is central to its philosophy today which puts an emphasis on excellence. present Haier culture is n