顺丰速递的商业模式顺丰速递的商业模式.ppt

The business mode of SF-EXPRESS;In a lot of similar to the starting point of local Courier company, before upgrading along abundant express delivery as early as the market demand, is based on the principle of high value customer filtered from the market, its organizational structure and the integration of resources and improve, until the market demand to upgrade really comes, it will naturally become the leader and rules. 在一大堆起点相似的本土快递公司中，顺丰快递早在市场需求升级之前，就依据将市场中的高价值客户筛选出来的原则，进行了自身组织架构和资源能力的整合和改进，等到市场需求升级真正来临之时，它也就自然而然地成为了领先者和规则制定者。;Everyone knows that the high-end market means that the higher income and profit margins, but when an industry trend of market segmentation is unclear, the high-end consumer groups often means niche market, investment of resources and ability in this field, is not always can pay off soon. If it is in high-growth markets like China, the problem is more complicated: On the one hand, enterprises pay attention to the low end of the market is growing rapidly, need to continue to strengthen the existing resources and ability, to improve the existing service. High-end segments, On the other hand, has already started, but meet this need, sometimes means that the enterprise must to overthrow the limited resources and capacity, or simply give up existing low-end market.; The industrys competitive landscape in the past five years were overthrown: once humble suitable abundant speed luck, by selecting the high value of the niche market, and to build resources and capabilities, eventually become the industry rules of the game makers. Express industry in the form of shanzhai compared other express company started with transportation company, do not have advantage in capacity by integrating motion, coupled with suitable abundant early operation of the goods are of high value, higher requirements for reliability of products, using all of these specialist special way, so when entering the mainland express delivery industry, try to answer the letter only mo