营销102 牛李阳 1210242.doc

10级暑假社会实践报告 标题：实践出真知 Topic：Knowledge comes from practice 姓名：牛李阳 Name：Niu Liyang 班级：营销102 Class：marketing 102 城市：华阴市 City：Hua Yin 邮编：714206 Zip code：714206 二〇一二年 目录 Abstract 2 摘要 3 前言 4 正文 5 1.实践内容 6 2.调查结果 6 3.经验体会 9 结语 10 Abstract The our social practice theme of know the demands of the job market, professional application experience, training beat ability, the rich of actual combat experience, matting high-end employment. For this, we carried out for a week practice activities, mainly will fill his learned into the actual operation, apply it to learn and not die. In the process of practice we have more to the marketing of the deep understanding, marketing is not sell things, more performance is the capacity to communicate, how to let the customer is willing to choose and buy of our products, with how to after-sales service to stimulate the customers desire to buy again is an art. With the competition of the same products, how to make sure that you dont fall behind, this is the great challenge facing marketers. With a enterprise need financial and material resources and human, and expend energy to management, so the marketers should know how in the shortest time for the welfare for the company, only time, timing, just have the ability and competition further conspiracy. Marketing itself is to hold customer, attract customers, stimulate customers to buy, so the customer is the marketing first security, as the marketing personnel, must learn to reasonable appropriate wording and enough patience, even if customers dont ultimately dont choose their own products, also want to with smile, say so, marketing more lies in practice, those books without practical operation of knowledge is only a paper talk just. Key words ：practice、customers、communication ability 摘要 此次我们的社会实践主题为“了解专业应用，体会职场要求，培养打拼能力，丰富实战经验，铺垫高端就业。”为此我们开展了为时一周的实践活动，主要将自己平日所学转化为实际操作，达到学以致用而非死学。 实践过程中我们对营销有了更深层的认识，营销并非卖东西，更多的是表现与人沟通的能力，怎样让顾客心甘情愿的选购我们的产品，用怎样的售后服务去激发顾客的再次购买欲望都是一门学问。随着同类产品的竞争，怎样才能保证