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Linkedin融资商业计划书
;
Find and Contact the People You Need
Through
the People You Already Trust;LinkedIn is Professional People search 2.0;
The problem: There is no effective, trusted way for
professionals to find and transact with
each other online
? Selecting service providers from yellow pages fails
? Selecting employees from resume databases fails
? Reaching professionals through directories fails;August 2014
CONFIDENTIAL;August 2014
CONFIDENTIAL;August 2014
CONFIDENTIAL;August 2014
CONFIDENTIAL;August 2014
CONFIDENTIAL;August 2014
CONFIDENTIAL;August 2014
CONFIDENTIAL;Network growth :Success;August 2014
CONFIDENTIAL;August 2014
CONFIDENTIAL;LinkedIn is the Marked Leader;Growth Includes Major Groups
Providing Strong Brand Endorsement;Strong Results With Less Than $4 Million Spent;Great Inbound Business Development;LinkedIn’s Market-Leading Position Creates
Strong Barriers to Entry;The Network Enables Revenue;The Network Enables Revenue;The Network Enables Revenue;LinkedIn’s Market Opportunity Is Large;1.LinkedIn InLeads Does for Professionals What
Google AdWords Does for Products;1.Market for InLeads:
Search Advertising Is Large and Growing Fast;2.LinkedIn Opportunities Lets Users
Leverage Their Network to Hire;2.Reputation-Based Prioritization of Candidates
Saves Time and Money;2.Market for Opportunities:
Existing Online Job Markets Are Large But Inefficient
;3.LinkdIn Network Plus Gives
Power Users Extend Reach;3.Market for Network Plus:
Large Online Personals Market Provides Comp;Revenue Is Near-Term;Internet 2.0 Business Model:
High Revenue and High Margins;Series B Brings LinkedIn to
Operating Profitability in 2005;Series B Brings LinkedIn to
Operating Profitability in 2005;Business and Tech Team Has Strong Track-Record;Board and Other Investors Are
Sequoia and TOP-Tier Angels
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