Marketing Mix Analysis营销组合分析.docx

Marketing Mix AnalysisApple Computers vs.Dell ComputersJeremy Milliorn - ProductWill Moss - Price Peggy Harris - PlaceNader Khader - PromotionThis paper describes the elements of the Marketing Mix of Dell Computers and Apple Computers. We will provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at each company.Table of ContentsIntroduction3Target Market3Competitors4Product6Price10Place14Promotion17Table of Figures21Works Cited22IntroductionThis paper will introduce the Marketing Mix for Dell and Apple Computers. We have researched the two companies and will describe both similarities and differences in the way they approach the marketing of their products. Both companies offer computers and laptops. Dell offers computers that are designed handle day to day operations of a business or home user while Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities while the offices of the same campuses might employ Dell.Target MarketDell Computers marketing efforts are aimed at work oriented and business friendly users. Prior to are-structuring,it focused on individuals and families. Television commercials and promotional literature often displayed a “punky” looking teen persuading a friend and his parents to assist him with purchasing a Dell, Dude! Get a Dell!” According to (Rusa, 2006) Rusa, A. (2006) Softpedia(:Dells New Marketing Strategy. Retrieved on September 20, 2007, from ) Dell Computer Company recently secured a business deal with Google. From this point on Dell Computers will be Equipped with the Google Toolbar and Google Desktop as part of their standard software installations. This will assist Dell as High schools, universities and colleges gain more focus as part of Dells Target Market.Target markets for D