旅游管理专业毕业论文 沈阳快餐业发展现状及问题研究.doc

沈阳快餐业发展现状及问题研究 Fast food industry in Shenyang Development and Research 院 系 经济管理学院 专 业 管理 班 级 学 号 姓 名 指导教师 职 称 负责教师 沈阳航空航天大学 2013年6月 1987 年4 月肯德基快餐连锁店进入中国市场,揭开了中国现代快餐的发展里程。经过多年的发展,我国经济形态与居民消费结构发生了根本性转变,餐饮业在规模和内部业态构成上都得到了极大的拓展。20 世纪90 年代,我国餐饮业的平均年增幅在20 %以上,在餐饮经济构成中,快餐产业占餐饮总产值近1/ 3 ,快餐业成为支持餐饮业持续发展的重要力量和新的经济增长点。但我国快餐业起步较晚,发展过程中还有许多不尽人意之处,如何正确引导我国快餐业快速健康的发展,是非常值得关注的问题。 本文则是以沈阳这个城市快餐业为例，沈阳现今的餐饮业在不断的发展和更新。其中快餐业在整个餐饮业的发展中起着举足轻重的作用。快餐是沈阳大众普遍接受的餐饮形式，随着生活水平的不断提高，人们的餐饮消费观念逐步改变，外出就餐更趋经常化和理性化，选择性增强，对消费质量要求不断提高，更加追求品牌质量、品位特色、卫生安全、营养健康和简便快捷。快餐的社会需求随之不断扩大，市场的消费大众性和基本需求性特点表现的更加充分。Abstract April 1987 KFC fast-food chain to enter the Chinese market, opened a Chinese fast-food course of development. After years of development, Chinas economic structure and consumption structure has undergone fundamental changes, food and beverage industry in the size and composition of the internal formats have been greatly expanded. 20th century, 90 years, average annual growth rate of the restaurant industry more than 20%, the composition of the food economy, fast food restaurant industry output value accounted for nearly 1 / 3, support for fast-food restaurant industry to become an important force for sustainable development and new economic growth point. However, late start of the fast food industry, the development process there are many failings, how to guide Chinas rapid and healthy development of the fast food industry is very worthy of concern. This article is based on the fast food industry in the city of Shenyang, for example, in Shenyang todays restaurant industry in constant development and renewal. One fast-food industry in the development of the entire restaurant industry plays an important role. Shenyang, fast food is generally accepted in the form of food and beverage, as Shenyang, the continuous improvement of living standard, people are gradually changi